Using Inkit’s postcard template builder in sync with a CRM, Patagonia’s marketers could better ensure postcard design and copy matches each recipient’s interests. Patagonia’s marketers could draw me in by showing the winter toddler collection rather than a campsite. My purchase and browse history would show that I exclusively shop Patagonia for their carseat-friendly children’s outerwear. What I don’t like: This postcard could be better customized for individual recipients. Even better, the postcard offers 15% off-which is exactly the nudge I needed to make a purchase. Based on that assumption, I love this direct mail example! Sending a postcard to someone who is interested but hasn’t made it through the check-out yet is a highly effective postcard automation. I assume that this is a triggered re-engagement or cart abandonment postcard example, as I have not placed an order from Patagonia in a long time, but I have been browsing the site. I would either lengthen the redemption period, or include the deadline on the front. While a short-lived promotion instills urgency, I predict Rejuvenation will lose a few sales from people who set the postcard aside, going back to it a week or so later hoping to redeem it. What I don’t like: The friends and family promotion lasts only one week, as listed on the postcard reverse in the fine print. This is a solid traditional direct mail example to swipe for any promotion. But after one quick glance at this postcard, I found myself thinking about all of the things I could buy during their friends and family sale. I’ve never dabbled in their other offerings. While I am a regular Rejuvenation customer, I exclusively purchase niche light bulbs for antique light fixtures from the retailer. I also love that the back of the postcard provides brief, but thorough, information about each of the retailer’s departments. The aspirational imagery is stunning, and the 5×7 postcard size ensures I won’t miss taking a glance (and setting this aside to cash in on the 20% off offer). This postcard stood out in my mail pile in a major way. Direct Mail Ideas in My Swipe File Direct Mail Example #1: Friends and Family Promotion Postcard Idea (Make sure to read past the direct mail examples to see my common gripe about all five postcards). Below, I’m sharing 5 postcard examples I just swiped. I’m going to let you take a sneak peek at my file. While you’re anxiously awaiting the mail carrier, I’ll give you something to jumpstart your direct mail examples swipe file. If you work on a team, have your colleagues do the same, as they should receive different marketing postcards than you, assuming they’re receiving data-driven, personalized direct mail. Take pictures of any compelling postcards (or any direct mail pieces, really) that you receive, and add them to your swipe file (ideally jotting down a couple of notes about what you like as you go). If you want to stockpile direct mail examples, we suggest starting with your own mailbox. (This is why we just shared 3 direct mail marketing examples with Sumo’s audience this week). Plus, it’s just not as easy to find (or bookmark) great eye-catching postcard examples as it is, say, social media ads. It’s not that there isn’t high-performing direct mail out there, but that the volume isn’t quite that of e-mail or digital ads. Unfortunately for creatives, it can be hard to find good creative direct mail examples to swipe. They’ve got a nest egg of marketing postcard ideas at the ready whenever their creativity needs a boost. This way, writers and designers don’t have to start from scratch on every direct mail project. A swipe file is where efficient copywriters stash ideas-think screenshots of successful marketing postcards, headlines, imagery and copy. If you’re new to the creative side, you might not be familiar with the jargon. If you’re looking for creative direct mail examples to add to your swipe file, you’ve come to the right place. Even the best and brightest marketing copywriters must take inspiration from somewhere.
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